The Challenge
Old Time Saloon is not just any pub, it's an institution. But its visual identity was stuck in the 90s. Online it appeared as an old place, not vintage. This pushed away younger clientele, vital for business growth.
The challenge was to modernize the image without betraying the historic soul of the venue, creating a brand that was "cool" and authentic at the same time.
The Solution
We completed a full rebranding that celebrates the Far West style with a modern touch:
1. Unique Visual Identity: Redesigned logo, modernized western fonts, and a warm, welcoming color palette. We applied the new brand everywhere, from menus to coasters.
2. Experiential Website: A site that is not just a showcase, but an experience. Design that recalls the wood and materials of the venue, with a visual narrative that invites you in.
3. Social Media Strategy: Content telling stories behind cocktails and dishes, creating a community of enthusiasts who constantly interact with the brand.
They captured the soul of my venue and put it online. Now young people come here because they saw our posts on Instagram and want to experience the atmosphere they saw on the site.
The Results
Services Used
Does Your Brand Tell Your Story?
Stand out from the competition with an unforgettable visual identity.
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