The Challenge
Hinode Sushi, an authentic Japanese restaurant in the heart of Valtellina, had an ambitious goal: to position itself as a premium food destination ahead of the Milan-Cortina 2026 Olympics. With the arrival of thousands of international tourists, a digital strategy was needed to intercept them before, during, and after the Games.
The existing site was dated, not mobile-friendly, and completely invisible on Google for local searches. In a competitive restaurant market, this meant losing customers every day.
The Solution
We developed a 360° digital strategy that completely transformed Hinode Sushi's online presence:
1. Premium Website: New design communicating the authenticity of the Japanese culinary experience through professional photography, interactive menu, and an integrated reservation system.
2. Multilingual SEO: Optimization for Italian, English, and German, with a specific focus on Olympic and tourism keywords. Creation of targeted content for international visitors.
3. Aggressive Local SEO: Google Business Profile optimization, review strategy, local citations, and territorial link building to dominate "sushi near me" and "Japanese restaurant Valtellina" searches.
Since we've had the new site, we receive bookings in English and German every week. Before the Olympics, we were already ready to welcome the world.
The Results
Services Used
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