Privacy Policy
Last updated: January 1, 2025
Genesis AI di Samuele Simonini ("GENESIS", "we", "our") processes your personal data in accordance with the General Data Protection Regulation (GDPR) 679/2016 and applicable Italian legislation.
1. Data Controller
Data Controller: Genesis AI di Samuele Simonini
Email: info@genesisai.it
Phone: +39 352 047 9947
2. Data Collected
We only collect data that you voluntarily provide:
- Contact data: First name, last name, email, phone number, address
- Business data: Company name, VAT number, industry, company size
- Browsing data: IP address, browser type, pages visited (via technical cookies)
- Communication data: Content of emails, messages, calls
3. Purposes of Processing
We use your data for:
- Handling requests: Responding to your requests for information, quotes, consultations
- Service delivery: Providing the requested marketing services
- Direct marketing: Sending commercial communications (only with explicit consent)
- Legal compliance: Fulfilling legal, tax, and accounting obligations
- Service improvement: Analysing website usage to enhance user experience
4. Legal Basis
Data processing is based on:
- Consent: For direct marketing and non-essential cookies
- Contract performance: To provide the requested services
- Legitimate interest: To improve services and prevent fraud
- Legal obligation: For tax and accounting compliance
5. Data Retention
We retain your data for:
- Contractual data: For the duration of the contract + 10 years (tax obligations)
- Marketing data: Until consent is withdrawn
- Browsing data: Maximum 12 months
6. Data Sharing
We never sell your data. We only share it with:
- Service providers: Hosting, email marketing, CRM (only when necessary to deliver our services)
- Authorities: When required by law
- Certified partners: Google, Meta, TikTok (for advertising campaign management)
All providers are GDPR-compliant and operate within the EU or with adequate safeguards.
7. Your Rights
You have the right to:
- Access: Obtain a copy of your data
- Rectification: Correct inaccurate data
- Erasure: Request deletion ("right to be forgotten")
- Restriction: Restrict processing under certain circumstances
- Portability: Receive your data in a structured format
- Objection: Object to processing for direct marketing purposes
- Withdraw consent: Withdraw your consent at any time
- Complaint: File a complaint with the Italian Data Protection Authority (garanteprivacy.it)
8. Cookies
We use technical cookies necessary for the website to function and analytical cookies (with consent) to improve user experience.
For more information, please refer to our Cookie Policy.
9. Security
We adopt appropriate technical and organisational measures to protect your data:
- SSL/TLS for all communications
- Regular backups and encryption
- Data access limited to authorised personnel only
- Continuous monitoring to prevent unauthorised access
10. International Transfers
Your data is primarily processed in Italy/EU. If a transfer outside the EU is necessary, we only use providers with adequate safeguards (Standard Contractual Clauses approved by the European Commission).
11. Minors
Our services are aimed at entrepreneurs and businesses. We do not knowingly collect data from individuals under the age of 16. If we discover that we have collected data from minors, we will delete it immediately.
12. Changes to the Privacy Policy
We may update this Privacy Policy. We will notify you of any material changes via email or through a notice on our website. The last updated date is always indicated at the top.
13. Contact
For any questions about privacy:
Email: privacy@genesisai.it
Phone: +39 352 047 9947