The Challenge
Bertone Cleaning Company depended almost exclusively on word-of-mouth, an unpredictable and non-scalable channel. When they tried online advertising, they spent significant budgets with poor results.
They needed a constant and predictable flow of new customers, both private (apartment cleaning) and companies (offices and condominiums), to plan growth and hire new staff.
The Solution
We created a scientific **lead generation machine**:
1. High-Converting Landing Pages: Specific web pages for each service (e.g., "office cleaning", "post-construction cleaning") designed to convert visitors into leads, eliminating distractions.
2. Sniper Google Ads: Hyper-targeted PPC campaigns on high-commercial-intent keywords in their operating area. We excluded low-value searches to maximize the budget.
3. CRM & Automatic Follow-up: A system that automatically sends an SMS and a confirmation email as soon as a customer requests a quote, conveying immediate professionalism.
With GENESIS AI, we stopped "hoping" for customers to arrive. Now we know that every month we'll have X contacts and we can plan our work with peace of mind.
The Results
Services Used
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